Marshall McLuhan
(Copyright © 2005 Piero Scaruffi | Legal restrictions - Termini d'uso )

Philosophy of Language
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Synopsis:
  • The medium affects the communication ("the medium is the message")
  • Media shape our environment

  • Visual space of Western civilization (organized according to rigid laws of perspective and boundaries) vs acoustic space of primitive societies (multi-centered, "gyroscopic," "everything happening at once, in a state of constant flux")
(Copyright © 2005 Piero Scaruffi | Legal restrictions - Termini d'uso )