LV Prasad

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Laxmi Vara Prasada Rao (India, 1907), better known as LV Prasad, who by coincidence had acted in the first ever talkies in Hindi, Tamil and Telugu (respectively Alam Ara, Kalidasa and Bhakta Prahlada), and who during World War II had been an actor in Prithviraj Kapoor's Prithvi Theatres in Mumbai, debuted with Telugu films such as Gruha Pravesam (1946), Mana Desam (1949). He then made Shavukaru/ Businessman (1950) and Samsaram (1950), both starring Nandamuri Taraka Rama Rao, and Pelli Chesi Choodu/ Kalyanam Panni Par (1952), in Telugu and Tamil, the film that turned Savitri Ganesan into a star before directing the three-hour Manohara (1954), based on Pammal Sambandha Mudaliar's play and simultaneously released in Tamil, Telugu and Hindi.

Missamma (1955) was known as Missiamma in Tamil.

After founding Prasad Studios in 1956, he turned to Hindi with Sharada (1957), starring Raj Kapoor and Meena Kumari, a Hindi remake of Chitrapu Narayana Rao/ Narayana Moorthy's Tamil-language Edhir Paradhathu/ The Unexpected (1954).

Miss Mary (1957) was a Hindi remake of his Missamma/ Missiamma, starring Meena Kumari again and Kishore Kumar.

He specialized in low-budget soap operas such as Chhoti Bahen (1959).

Later hits that he produced include: Adurthi Subba Rao's Milan (1967), starring Sunil Dutt, and especially Kailasam Balachander's Hindi-language Ek Duje ke Liye/ Made For Each Other (1981), a remake of Kailasam Balachander's Telugu-language blockbuster Maro Charitra/ Another History (1978).

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