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Timbaland pioneered the technique of custom-creating the beat via digital
keyboards instead of adding a break-beat to a sample.
Timbaland's strategy of musical estrangement (stuttering beats in alien timbres,
unstable melodies that warp the conventions of singing along) was first
experimented on
Aaliyah's
second album One In A Million (1996), and even
more in the single Are You That Somebody (1998), whose arrangement
bordered on glitch music; and blossomed on
Missy Elliott's
Supa Dupa Fly (1997) and So Addictive (2001),
albums that were canvases on which the producer laid ever more creative beat
patterns.
Timbaland was, in fact, the first major hip-hop producer to cross over
successfully into pop, crafting two million sellers:
Nelly Furtado's Loose (2006)
and
Justin Timberlake's second album Future Sex/ Love Sounds (2006),
albums credited to mediocre singers that the producer turned into sonic
extravaganzas.
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