Los Angeles' rapper YG (Keenon Jackson) debuted with the concept
My Krazy Life (Def Jam, 2014), produced by
Dijon "DJ Mustard" McFarlane, which includes the single that made him famous,
My Nigga (2013), and for which the label mobilized big names such as
Drake, Kendrick Lamar, and Jeezy.
The skeletal production didn't help his underwhelming gangsta rap, but
My Nigga and especially Who Do You Love? became popular
Mustard, the self-proclaimed inventor of "ratchet music" (uptempo and melodic West Coast rap), debuted on his own with 10 Summers (2014).
Despite the hype, both albums were relatively uneventful. Rarely have hip-hop
albums sounded so monotonous.
A number of producers alternate on the more ambitious Still Brazy (2016), an album that sounds like a tribute to West Coast rap of the 1990s with
Stay Dangerous (2018), however, marked the return of DJ Mustard and
brainless party music.
Coincidence or not,
the best song on 4Real 4Real (2019) is the one in which he doesn't rap,
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